Translating a product to a new device
What happens when your book is connected to the web? Why don't more people read long form content in the browser? How can we leverage search now that we have a keyboard again? We asked questions, lots of them, before embarking on the creation of Inkling's second client. Each answer led us to believe that customers want a delicate balance of consistency across platforms and native interaction. We followed this principle with vigor in the creation of Inkling for Web. Each and every interaction from the iPad was rethought within the context of the web on both laptop and desktop devices.